1.1 discuss the role of strategic marketing in an organisation
The primary theme of the paper is 1.1 discuss the role of strategic marketing in an organisation in which you are required to emphasize its aspects in detail. The cost of the paper starts from $119 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
Learning outcomes
Assessment criteria
1 Understand the principles of strategic
marketing management
1.1 discuss the role of strategic
marketing in an organisation
1.2 explain the processes involved in
strategic marketing
1.3 evaluate the links between
strategic marketing and corporate
strategy
2 Understand the tools used to develop
a strategic marketing strategy
2.1 assess the value of models used in
strategic marketing planning
2.2 discuss the links between strategic
positioning and marketing tactics
2.3 analyse the merits of relationship
marketing in a given strategic
marketing strategy
3 Be able to use strategic marketing
Techniques
3.1 use appropriate marketing
techniques to ascertain growth
opportunities in a market
3.2 plan how to use marketing
strategy options in a market
3.3 create appropriate strategic
marketing objectives for a market
4 Be able to respond to changes in the
marketing environment
4.1 report on the impact of changes in
the external environment on a
marketing strategy
4.2 conduct an internal analysis to
identify current strengths and
weaknesses in a marketing
strategy
4.3 propose strategic marketing
responses to key emerging themes
in a marketing strategy
100% Plagiarism Free & Custom Written
Tailored to your instructions
