1.1 discuss the role of strategic marketing in an organisation
The primary theme of the paper is 1.1 discuss the role of strategic marketing in an organisation in which you are required to emphasize its aspects in detail. The cost of the paper starts from $119 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
Learning outcomes
Assessment criteria
1 Understand the principles of strategic marketing management
1.1 discuss the role of strategic marketing in an organisation
1.2 explain the processes involved in strategic marketing
1.3 evaluate the links between strategic marketing and corporate strategy
2 Understand the tools used to develop a strategic marketing strategy
2.1 assess the value of models used in strategic marketing planning
2.2 discuss the links between strategic positioning and marketing tactics
2.3 analyse the merits of relationship marketing in a given strategic marketing strategy
3 Be able to use strategic marketing Techniques
3.1 use appropriate marketing techniques to ascertain growth opportunities in a market
3.2 plan how to use marketing strategy options in a market
3.3 create appropriate strategic marketing objectives for a market
4 Be able to respond to changes in the marketing environment
4.1 report on the impact of changes in the external environment on a marketing strategy
4.2 conduct an internal analysis to identify current strengths and weaknesses in a marketing strategy
4.3 propose strategic marketing responses to key emerging themes in a marketing strategy
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