Consumer Behaviour Case Study

Consumer Behaviour Case Study

The primary theme of the paper is Consumer Behaviour Case Study in which you are required to emphasize its aspects in detail. The cost of the paper starts from $99 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Questions:

1)   Discuss the process on how ‘working out in gyms’ becomes a popular culture. [15] How has the emergence of this new popular culture impacted public’s views on health and gym use (discuss this from the perspectives of gender and age as sub-cultures)? [10]

2)   Discuss the role of family and friends [10] and public, media and celebrity [15] reference groups in the socialisation of trends in gym usage.

3)   Discuss how self-concept plays role into the consumption of gym usage [15], and what values are likely to be relevant in understanding the consumer attitudes and behaviour of the gym goers in this case study [10]? 

4)   Using the concept of motivation (with reference to needs and wants), explore the motivations of those using gyms and gym products [15]. What information search strategies do they go through when choosing and making a decision to join a gym? [10]