1.1 Analyse how a marketing orientation by an orga

1.1 Analyse how a marketing orientation by an organisation supports the achievement of its objectives

The primary theme of the paper is 1.1 Analyse how a marketing orientation by an organisation supports the achievement of its objectives in which you are required to emphasize its aspects in detail. The cost of the paper starts from $99 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Learning outcomes

Assessment criteria

1 Understand the contribution of marketing to the achievement of organisational objectives

1.1 Analyse how a marketing orientation by an organisation supports the achievement of its objectives

1.2 Evaluate the contribution of marketing principles to the achievement of organisational objectives

1.3 Discuss the reasons for integrating the marketing function with other functional activities

2 Understand how to make marketing mix proposals that exploit marketing opportunities

2.1 Discuss how to structure a marketing mix for an organisation’s products/services

2.2 Evaluate the role of market segmentation in providing insights about the structure of target markets for an organisation

2.3 Develop a marketing mix for a selected product/service proposal to meet the needs of a defined segment in a target market

3 Understand how to develop a marketing strategy

3.1 Discuss how to identify the objectives of marketing strategies

3.2 Analyse the resources required to develop a marketing strategy

3.3 Explore how to implement a marketing strategy to ensure that it contributes to the achievement of organisational objectives

3.4 Discuss the purposes of reviewing marketing strategies