1.1 Discuss the purpose of corporate communication strategies
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Learning outcomes
Assessment criteria
1 Understand the importance of
corporate communication
1.1 Discuss the purpose of corporate
communication strategies
1.2 Assess how corporate
communications link to corporate
objectives
1.3 Analyse the relationship between
corporate communications and
corporate reputation
2 Understand the dimensions of
corporate communication processes
2.1 Examine the reasons for the
different types of corporate
communication
2.2 Evaluate ways in which the
effectiveness of corporate
communication processes can be
measured
2.3 Discuss the purpose of a
communication audit
2.4 Discuss how a corporate
communication process can be
improved
3 Understand how to plan the
development of an organisational
communication strategy
3.1 Develop objectives and success
criteria for a communication
strategy
3.2 Analyse communication messages
and their relevance to different
audiences
3.3 Discuss communication methods
and techniques used to address
different stakeholders
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