Your company has won the contract to market a new

Your company has won the contract to market a new whisky called ‘Dumnadoon’. Drumnadoon is a single 10 year old malt which is distilled nr Glencoe in the Scottish Highlands.

The primary theme of the paper is Your company has won the contract to market a new whisky called ‘Dumnadoon’. Drumnadoon is a single 10 year old malt which is distilled nr Glencoe in the Scottish Highlands. in which you are required to emphasize its aspects in detail. The cost of the paper starts from $79 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Your company has won the contract to market a new whisky called ‘Dumnadoon’. Drumnadoon is a single 10 year old malt which is distilled nr Glencoe in the Scottish Highlands. 

The managing director has decided to split the marketing, to target individual countries, based on their economy and culture. You have been assigned Japan.

Your manager has asked you to submit a proposal in writing of 1500 words, clearly stating how you would market the new whisky to Japan. 

Your proposal must include:

1) A P.E.S.T Analysis of your chosen country. (40 Marks)

2) A 7Ps Marketing Plan. (140 Marks)

3) A proposed distribution chain for the new product.  (10 Marks) 

4) An appropriate strapline for the new product. (10 Marks)

 

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