Business research methods Qualitative ASSIGNMEN

Business research methods Qualitative ASSIGNMENT

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Business research methods Qualitative ASSIGNMENT


This is an individual assignment. Students are encouraged to collaborate and support one another, but your NVivo Project is the basis of building your individual Research Project – it will therefore be entirely personal and unique to you and your Research Project. Do not be concerned if your project looks nothing like your peers’ projects. Each student will have a completely different, discipline-appropriate, research topic and question. Therefore, each student will have a unique Research Project and parallel unique NVivo Project to support it.

Note: NVivo11 Pro is a database. Your submission of this assignment will NOT be a Word or Microsoft document, but will be the submission of your entire .nvp file (ie: your database file).

Upload to Google Drive and submit via a shareable link.



This assignment focuses on student’s ability to: 

  • Plan, design & manage a research project
  • Select, define and refine a research topic to a specific research objective or question
  • Identify the research gap that justifies the research project as a valuable contribution
  • Identify and articulate an appropriate research methodology for conducting the research
  • Keep a detailed record of field notes, observations, project developments, research thinking, analysis and synthesis in a research journal and research log
  • Perform literature searches and select appropriate literature to support the research project for purposes of
    • Introducing, defining and refining the topic
    • Justifying the research gap
    • Building hypotheses or propositions or research questions (as appropriate to articulated chosen methodology)
  • Identify a variety of data sources and data media appropriate to the research project for the purposes of
    • Literature review
    • Data gathering
    • Supporting methodology and method choices
  • Analyse various types of data including
    •  Literature, (such as journal articles, books, other forms of written data)
    • Social media, (such as Twitter, Facebook, LinkedIn)
    • Webpages
    • AudioVisual data (eg: YouTube, interviews)
  • Use qualitative / interpretive analysis to conduct coding that
    • Identifies patterns and themes in data
    • Identifies critical issues in data
    • Selects and identifies critical references and quotes to be used in thesis support
  • Use various forms of analytical data interrogation, in particular a range of
    • Queries
    • Visual exploration methods
  • Use various methods (including visualisation, sophisticated coding, and queries) for data synthesis
  • Use and export outcome from various tools and methods (including journal, visualisation, sophisticated coding and queries) for write-up; and for presentation and communication purposes
  • Use CAQDA software (in this specific instance, NVivo11 Pro) to support and manage research efforts




Watch all NVivo Series video lectures.

Build your project week-by-week.

Although none of your NVivo work will be assessed until you submit your whole project, you need to be working in it constantly and developing your project iteratively between NVivo and your Research Proposal throughout the whole term.

There is no particular order of build required, and much of the work will be iterative, with cyclical returns to different stages as you progress, the order you should (loosely) be building your project is as follows:

  1. Decide your research topic and choose a name (that may change)
  2. Create an NVivo Project and give it your Research Project name (that may change)
  3. Create a Research Journal and a Research Log (or a joint Research Log & Journal) and keep continually up-to-date with multiple entries per week
  4. Create a folder structure (which might change and rearrange as your project develops) for the management of your project
  5. Import critical literature which you have identified as valuable to the building of your research project’s definition, literature review, introduction, and other needs
    1. Update Research Log & Journal
    2. Import other data that will support your project, including images/graphics, datasets (if appropriate), social media, websites, videos or audio files
      1. Update Research Log & Journal (ad infinitum, each step of the way)
      2. Identify patterns and themes in your literature (and data, if available), using coding procedures
      3. Classify nodes and cases using classification, attributes and values
      4. Identify relationship types and relationships (both natural and abstract) as they become evident
      5. Run various queries at different stages of project progression to support identification of themes; analyse, and interrogate data
      6. Save various queries results as nodes or sets as appropriate to your project’s needs
      7. Use some of the visualisation methods (mind maps, concept maps, project maps, graphs and charts, cluster analyses, etc) as appropriate both for further exploration and analysis and for synthesis of data
      8. Ensure that your Research Log & Journal have been
        1. kept constantly up-to-date
        2. with every entry time-and-date stamped
        3. logging your actions and tracking your progress
        4. articulating your thinking process and decisions
        5. recording the changing shape of your research project and how the work you are doing in NVivo supports and inter-relates with the development of your Research Proposal (and prepares you to conduct your actual Research Project).
        6. Rename your NVivo file for submission. Required format (for marking purposes):


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