1. Knowledge outcome – You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value propositions and how to exploit these for success

Module Title:

Entrepreneurial Opportunity

Module Code:

BUS020N516A

Brief introduction to module:

Entrepreneurship has traditionally been defined as the process of designing, launching and running a new business, which typically

begins as a small business, such as a startup company, offering a product, process or service for sale or hire. Small businesses

are a vital and growing part of the UK economy, many with a global context. This module focusses on what is an entrepreneurial

opportunity and how to turn it into a successful business venture. You will learn about: different forms of entrepreneurial activity;

key stages and elements of new venture creation; entrepreneurial skills and behaviours; opportunity recognition and assessment;

value proposition; success factors and developing your entrepreneurial skills.

Module learning outcomes

• Knowledge outcome – You will be able to develop your understanding of entrepreneurial opportunities/ideas, their value 

propositions and how to exploit these for success 

• Intellectual /transferable skills outcome – You will be able to consider a complex entrepreneurial issue and propose feasible 

alternative options for consideration.