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Home Solutions 1.1 Describe the information about customers’ behaviour that is relevant to sales
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Learning Outcomes
Assessment Criteria
The learner will:
The learner can:
1.1 Describe the information about customers’ behaviour that is relevant to sales
1.2 Explain the nature of competitors’ sales activities
1.3 Explain the relevance of information from the external business environment to sales
1.4 Describe sources of business information relevant to sales
2.1 Describe the customer base of the organisation
2.2 Explain organisational information storage procedures
2.3 Explain organisational procedures for communicating sales-based information to the sales team
3.1 Obtain information about customers and competitors from a variety of sources to enable a business audit to be conducted
3.2 Organise sales information to support effective sales planning
3.3 Prioritise the internal strengths and weaknesses, and external opportunities and threats the organisation faces in relation to sales objectives
4.1 Monitor trends and developments that impact on business and sales activities against agreed criteria
4.2 Identify market developments and their implications for organisational sales plans
4.3 Ensure that sales information is communicated to those who need it in accordance with organisational procedures
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