1.1 Explain the importance of branding to organisa

1.1 Explain the importance of branding to organisations

The primary theme of the paper is 1.1 Explain the importance of branding to organisations in which you are required to emphasize its aspects in detail. The cost of the paper starts from $129 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

ATHE Level 6 Extended Diploma in Management


Unit aims

To enable learners to develop knowledge and understanding of branding and its impact on the success of organisations.

Learning Outcomes

1. Understand the importance of branding and brand awareness for organisations

1.1 Explain the importance of branding to organisations

1.2 Analyse how different types of branding can appeal to different types of consumer

1.3 Analyse how different types/styles of branding can be used for different products

1.4 Explain why organisations might choose between a ‘house of brands’ and a ‘branded house’

1.5 Explain the importance to organisations of assessing brand awareness

2. Understand the principles of brand equity

2.1 Explain the customerbased brand equity model

2.2 Explain the main principles of reinforcement and revitalisation strategies

2.3 Assess the impact of brand extensions on brand equity

3. Understand the role of ‘secondary’ brand associations in building brand equity

3.1 Describe secondary brand associations and evaluate their importance for organisations

3.2 Analyse the benefits and downfalls of individual types of secondary brand associations in the process of building brand equity

3.3 Explain potential problems linked to secondary brand associations

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