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Home Solutions 1.1 describe the main stages of the purchase decision-making process
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Learning outcomes
On successful completion of
this unit you will:
Assessment Criteria:
LO1
Understand buyer behaviour
and the purchase decisionmaking process
1.1 describe the main stages of the purchase decision-making process
1.2 explain theories of buyer behaviour in terms of
individuals and markets
1.3 explain the factors that affect buyer behaviour
1.4 evaluate the relationship between brand loyalty,
corporate image and repeat purchasing
LO2 Be able to use marketing
research techniques
2.1 evaluate different types of market research techniques
2.2 use sources of secondary data to achieve marketing
research objectives
2.3 assess the validity and reliability of market research
findings
2.4 prepare a marketing research plan to obtain information in a given situation
LO3
Be able to assess market
size and future demand
3.1 assess market size trends within a given market
3.2 plan and carry out a competitor analysis for a given
organisation
3.3 evaluate an organisation’s opportunities and threats for a given product or service
LO4
Be able to measure
customer satisfaction
4.1 evaluate techniques of assessing customer response
4.2 design and complete a customer satisfaction survey
4.3 review the success of a completed survey.
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