Home Solutions 1.1 describe the main stages of the purchase decision-making process
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On successful completion of
this unit you will:
Understand buyer behaviour
and the purchase decisionmaking process
1.1 describe the main stages of the purchase decision-making process
1.2 explain theories of buyer behaviour in terms of
individuals and markets
1.3 explain the factors that affect buyer behaviour
1.4 evaluate the relationship between brand loyalty,
corporate image and repeat purchasing
LO2 Be able to use marketing
2.1 evaluate different types of market research techniques
2.2 use sources of secondary data to achieve marketing
2.3 assess the validity and reliability of market research
2.4 prepare a marketing research plan to obtain information in a given situation
Be able to assess market
size and future demand
3.1 assess market size trends within a given market
3.2 plan and carry out a competitor analysis for a given
3.3 evaluate an organisation’s opportunities and threats for a given product or service
Be able to measure
4.1 evaluate techniques of assessing customer response
4.2 design and complete a customer satisfaction survey
4.3 review the success of a completed survey.
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