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You are required to work individually to create a 2,000 word marketing plan for the one of the following events: Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/ Birmingham Literature Festival https://www.birminghamliteraturefestival.org/ Big Family Festival http://www.bigfamilyfestival.co.uk/
The primary theme of the paper is You are required to work individually to create a 2,000 word marketing plan for the one of the following events: Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/ Birmingham Literature Festival https://www.birminghamliteraturefestival.org/ Big Family Festival http://www.bigfamilyfestival.co.uk/ in which you are required to emphasize its aspects in detail. The cost of the paper starts from $80 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
Assignment 1
Programme Title
BA/FdA Events Management
Module Title
Events Marketing
Module Code
344
Assignment Title
Proposed Marketing Plan for Event Concept
Level
5
Weighting
100%
Lecturers
Nikki McGavin and Nic Pioli
W/C Hand Out Date
19/09/2017
Due Date
By 19:00 on 08/12/2017FT
Feedback Post Date
26/01/2018
Assignment Format
Report
Assignment Word Count
2,000 words
Presentation Duration
Module Learning Outcomes covered in this assignment
1, 2, and 3
Submission Format (include ATS key for hard copy submission
e-Submission
Individual
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Choose an item.
Assignment Task
You are required to work individually to create a 2,000 word marketing plan for the one of the following events:
Birmingham Comedy Festival http://www.bhamcomfest.co.uk/index.htm
Childcare Expo Midlands http://www.childcareexpo.co.uk/midlands/
Birmingham Literature Festival https://www.birminghamliteraturefestival.org/
Big Family Festival http://www.bigfamilyfestival.co.uk/
Your plan should include:
a) A brief overview of the Event concept
b) Your SMART marketing objectives for the event
c) Your chosen target market (include details of supporting research/data).
d) The internal and external marketing factors of your event (SWOT and PESTEL)
e) Vision and mission statements for the event
f) The suggested elements of the Communication Mix that you will use to promote your event
g) A systematic application of The 7 P’s (the Marketing Mix) to the marketing of your event
h) Integrated Marketing Communication (IMC) theory
i) A forecasted marketing activity budget.
j) A Gantt chart (marketing activity calendar)
Task Guidance
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General Assignment Guidance
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