CONTENT:
Business and Marketing Student:Professor:Course title:Date:Introduction The core competency of a business is the primary reason for existence. Often, businesses have a number of activities that they engage in. There is, however, the core business activity which is considered to be its competency. The core competency of Burger King is a fast food business and in particular, the hamburger business hence Burger King. It is among the biggest fast foods chains that specialized division of hamburgers. In line with its core competency, the business has developed a strategy that is in tandem. It is this strategy that has helped the business create a niche for itself in the fast food industry. One of these strategies is the method of cooking burgers adopted by Burger King. This method of frame broil instead of using a grill to fry as is done by other fast foods has given Burger King an edge. The other strategy is giving customers a choice through their “Have it as you want’ strategy. This means that they can customize the orders of customers to fit their needs.Value Chain Activities When Burger King was established, the main business activity was making burgers. Over the years, the company has diversified her activities to include other food times in the menu. They offer breakfast and salads, soft drinks and other food items normally sold by fast food chains. However, the burger remains the main business activity that adds value to the business.Expansion Although Burger King has managed to expand her activities into various parts of the globe, it did so way later after her competitor McDonald’s. Th...
