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Name: University: Course: Tutor: Date: #5(ch.5 pg.167) some societies view change differently than do Americans. What impact does this have on the way American marketers operate in those markets? The American marketers come up with marketing strategies which are part of the firms overall plan to meet the needs of the target markets. The marketers spend a lot of time in the evaluating the target market so as to come up with the best marketing strategy. Marketers divide the market into market segmentations a...