CONTENT:
Name:University:Course:Tutor:Date:Retail Industry: MarketerIntroduction This paper examines my career development and plan in the industry I wish to join in the near future. I wish to pursue my career in the retail industry as a marketer; first as a marketing manager then the peak of my career to be a marketing consultant for the big retail companies in the world such as Wal-Mart, Asda, and Tesco etc. The first section of the paper examines my self assessment highlighting the skills that I possess, knowledge, attitudes or aptitudes that will contribute to the success of my career; more to that, there are weaknesses that may hinder the success of my career. The second section examines the opportunities in my chosen field discussing on matters like attractiveness of the field, the current and future trends and the strong points I possess that will make me stand out in the field. Last, but not the least, I will highlight my career plans, that is, short term career plans, intermediate career plans and finally, long term career plans. Self AssessmentMy dream career as a marketer in the retail industry, I lately realized, is connected to my personal attributes; skills and knowledge. Fists of all most of my relatives have been operating in this field, not just as marketers, but as retail business owners, and thus I have grown up watching and observing how they conducted the business. Needless to say, I have watched one of my uncles grow his business right from a small retail shop in the street to one of the biggest in town, and it is still expanding. I have strong skills in communication and persuasion, all of which I have learned from how I used to see my uncle convince customers into buying. Another important skill I believe will contribute to the success of my career is the innovation skill that I have. I believe that a marketer without great innovation is like a fluffy cat which is unable to hunt its prey and therefore dies out of hunger. Bouknight and Scott (43) argued that innovation is the demonstration of analytical skills and without it a marketer will be faced with many challenges because he will always be left behind as others progress. I possess vast knowledge in the retail business because through watching the merchandise that receives the highest turnover an...