Marketing Name: Institution: Every business owner or manager has to show the company ideas, their brand and communicate with the world about the designs, by carrying out market research and establishing the philosophy of the customers’ behavior. As such, the aspect of marketing relates to the management process through which the business owners and managers are able to identify, anticipate and also satisfy the needs of the customers with an element of profitability. Today most of the businesses do not just rely on the physical stores that they run, as most of the businesses have now adapted to changing landscape in business. Online presence is one of the most crucial pillars towards advertising