Dilemma 2: Marketing of Medical / Pharmaceutical Products http://planetgreen.discovery.com/videos/30-days-anti-aging.html. or http://www.youtube.com/watch?v=81DmeC_EXKI&feature=related While medical treatments and pharmaceuticals are common approaches to address a wide variety of conditions, there is growing concern from consumer groups and the medical community regarding current marketing practices which result in overconsumption or no medical benefit. The medical industry however, argues that these technologies are revolutionary in relieving suffering. Consider the ethical dilemmas of this case. What are the possible ethical dilemmas and implications? Interview a spiritual leader. (The individual must be interviewed in-person or by telephone). a) Ask the individual interviewed to share his/her philosophy and worldview in relation to the ethical dilemma identified. b)Summarize the response of the individual interviewed. Please use the rubric below to write the paper. Criteria Achievement Level Unsatisfactory Less than Satisfactory Satisfactory Good Excellent Interview Used to Format the Resolution 7.1 points No outside sources are used to support the assignment. Interviews are not mentioned 7.5 points Few outside sources are used to support the assignment. Limited research is apparent. Interview results are briefly mentioned. 8.3 points Research is adequate. Sources are standard in relevance, quality of outside sources, and/or timeliness. Interviews are mentioned but do not give enough supporting details. 9.4 points Research is timely and relevant, and addresses all of the issues stated in the assignment criteria. Interviews are discussed and supported in the reasoning for the resolution. 10 points Research is supportive of the rationale presented. Sources are distinctive. Addresses all of the issues stated in the assignment criteria. Interviews are discussed in detail and thoughtfully supported the reasoning for the resolution. Explanation of Resolution for the Ethical Dilemma 7.1 points Does not identify ethical resolution. Does not present own perspective. Discussion is grounded in absolutes, with little or no acknowledgement of own bias. 7.5 points Applies explanation of a resolution to the issue, though some aspects are incorrect or confusing. Key details are missing. Presents own perspective without justification. Does not address other views. 8.3 points Applies explanation of a resolution to the issue with limited integration. Analysis is incomplete. Presents own perspective without justification. 9.4 points Identifies own position on issue, gives justification and connection to theory but lacks details. 10 points Identifies own position on issue, gives justification and connection to theory, and uses details and research that support resolution. Thesis Development and Purpose 0.89 points Paper lacks any discernible overall purpose or organizing claim. 0.94 points Thesis and/or main claim are insufficiently developed and/or vague; purpose is not clear. 1.04 points Thesis and/or main claim are apparent and appropriate to purpose. 1.18 points Thesis and/or main claim are clear and forecast the development of the paper. It is descriptive and reflective of the arguments and appropriate to the purpose. 1.25 points Thesis and/or main claim are comprehensive; contained within the thesis is the essence of the paper. Thesis statement makes the purpose of the paper clear. Paragraph Development and Transitions 0.89 points Paragraphs and transitions consistently lack unity and coherence. No apparent connections between paragraphs are established. Transitions are inappropriate to purpose and scope. Organization is disjointed. 0.94 points Some paragraphs and transitions may lack logical progression of ideas, unity, coherence, and/or cohesiveness. Some degree of organization is evident. 1.04 points Paragraphs are generally competent, but ideas may show some inconsistency in organization and/or in their relationships to each other. 1.18 points A logical progression of ideas between paragraphs is apparent. Paragraphs exhibit a unity, coherence, and cohesiveness. Topic sentences and concluding remarks are appropriate to purpose. 1.25 points There is a sophisticated construction of paragraphs and transitions. Ideas progress and relate to each other. Paragraph and transition construction guide the reader. Paragraph structure is seamless. Mechanics of Writing (includes spelling, punctuation, grammar, language use) 0.89 points Surface errors are pervasive enough that they impede communication of meaning. Inappropriate word choice and/or sentence construction are used. 0.94 points Frequent and repetitive mechanical errors distract the reader. Inconsistencies in language choice (register), sentence structure, and/or word choice are present. 1.04 points Some mechanical errors or typos are present, but are not overly distracting to the reader. Correct sentence structure and audience-appropriate language are used. 1.18 points Prose is largely free of mechanical errors, although a few may be present. A variety of sentence structures and effective figures of speech are used. 1.25 points Writer is clearly in command of standard, written, academic English. Paper Format (1” Margins, 12 point-font, double-spaced, Times New Roman, Arial, or Courier) 0.36 points GCU Template is not used appropriately or documentation format is rarely followed correctly. 0.38 points GCU Template is used, but some elements are missing or mistaken; lack of control with formatting is apparent. 0.42 points GCU Template is used; Formatting is correct, although some minor errors may be present. 0.47 points GCU Template is fully used; There are virtually no errors in formatting style. 0.5 points All format elements are correct. Research Citations (In-text citations for paraphrasing and direct quotes, reference page listing and formatting, as appropriate to assignment) 0.53 points No reference page is included. No citations are used. 0.56 points Reference page is present. Citations are inconsistently used. 0.62 points Reference page is included and lists sources used in the paper. Sources are appropriately documented, although some errors may be present 0.71 points Reference page is present and fully inclusive of all cited sources. Documentation is appropriate and citation style is usually correct. 0.75 points In-text citations and a reference page are complete and correct. The documentation of cited sources is free of error. Let me know if you need additional instructions for this order please. Thank you, Lucy Amenyo.