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The primary theme of the paper is WATCH HOW JONES SODA STARTED THEIR EMPIRE in which you are required to emphasize its aspects in detail. The cost of the paper starts from $99 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.
Please answer the following three questions:
Describe the marketing/distribution channel change made by Jones Soda in the video. Why did Jones Soda make the marketing/distribution channel change in Question #1 above? Why do you think that the shift from direct marketing channels to indirect marketing channels was associated with their ultimate failure?
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