The assignment brief addresses all four learning outcomes for the module, which are presented below:
a)Students will develop and demonstrate an understanding of the principal concepts, frameworks and techniques of developing corporate and business strategy and will appreciate the importance of the interdependent elements of the strategic management process.
b)They will be able to demonstrate an understanding of the issues relating to the nature of competitive advantage in national and international contexts and the prerequisites for sustainable success.
c)Students will have learned the value of critical appraisal of the relevance and use of analytical models and techniques as an aid to strategy formulation.
d)Through independent study, they will have demonstrated an ability to:
-Undertake in-depth research and investigation
-Analyse and evaluate ideas and information
-Synthesise ideas from a range of contexts
-Communicate ideas in a clearly, logically and coherently.