Business Model Generation Exercise 2 Student: Professor: Institution: Course title: Date: 1. The role external factors of demand should play in successful business model External factors of demand should play an essential role in the provision of a design space therefore, demand should be understood and scanned to help come up with prospective business model alternatives and prototypes that are successful and are for the future. Continuous scanning of the environment is vital due to the complexity changes in the economic landscape, coupled by uncertainty and market disruptions. The business model according to Rhodes (2013) got its significance from the emergence of the internet, technological innovations and globalization. Understanding changes in external factors of demand helps in the sustainability and flexibility of the business model to shift and adapt to external forces. The external environment is a design space that adapts the business model and its design drivers like technology, customers, needs and design constraints like competitors. Understanding the external demand does not limit creativity of the business model, but it promotes the design choices that inform on the d
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