CONTENT:
Interview with a Public Relations officer at American Airlines: MemoStudent:Professor:Course title:Date: Summary The present business environment has a strong influence not only on organizational performance but also on employee behavior. The increased competitiveness, complexity and ever advancing technology is significantly changing the conventional means of working and organizing in these organizations. Apparently, there is an increased momentum in seeking better ways of achieving enhanced organizational performance (Beer, 2010). It is through evaluation of the broad network of the present tendencies and trends in organizational operations and design that we could be able to gather crucial knowledge with regard to the present business practice and for research purposes. This paper contains a report of an interview with Thomas W. Horton, the current PR officer of the American Airlines. This interview was mainly concerned on the forms of communication channels preferred by his company plus the company`s response with regard to correspondence. Mr Horton claims that his company is available 24/7 for correspondence matters as part of the initiative to remain honest and available. Concerning communication channels, he says that the company prefers using the internet, email and websites for interacting with clients or stakeholders while the memo is used for internal communications. Mr Horton advocates the use of the internet for professional communication since it has come to be widely used by many people. In addition, it is also a faster and cheap way of communication. After making due inquiry about the availability of the personn...
