Home Solutions WHAT ARE THE EFFECTS OF USE OF SOCIAL MEDIA
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Social media or social network such as Facebook, Twitter, Viber, Skype, LinkedIn, WhatsApp, Google+, YouTube, Instagram etc. is the web based service that enable users to create a profile and connect, interact and share information with other users. It offers a global platform for users on facilitating the building of social networks or social relations.
With the rapid growth of mobile technology and devices such as smartphones and tablets, the popularity of social media has also grown substantially. Not only the younger generation, all the age groups and generations are attracted on using and connecting to social media. Thus, it has now become the part and parcel of our life. Nowadays, Instead of asking for e‐mail address or phone/mobile number, people request each other for their social network IDs for establishing a long‐term connections (Avalos, S. 2011)
The use of social media during work hours has become a debatable issue. Some studies claim that the use of social media in the workplace leads to better employee productivity as it effects intermediate variables, such as higher morale . Others argue that the use of social media sites in the workplace causes distractions and loss of employee productivity.
Moqbel, M (2012), found that the interaction of employees with friends, family members and co‐workers through social media offers them with social support which boosted their job satisfaction, organizational commitment, innovative behaviour, and job performance. Whereas, the study by Nucleus Research showed that the use of Facebook at work results in a 1.5 percent decrease in productivity.
Despite several studies, it is still somewhat difficult to make direct correlation between use of social media on workplace and its effect on employee’s productivity. Therefore, this research attempts to fill this gap by examining whether the use of social media by employees during work hours affects their productivity. This study is conducted in Australian banks to investigate the reasons why bank employees are using of social media during work hours and, more importantly, how it impacts their productivity.
The main purpose of this research is to investigate the impact of social media on
productivity of employees of banking sector in Australia. Specifically, this study aims to
answer following research questions:
RQ1: What are the motives for which bank employee uses social media during work
RQ2: What is the average time bank employees spend on using social networking
sites during work hours?
RQ3: What are the effects (positive or negative) of use of social media by bank
employees during work hours on their Productivity?
RQ4: How can the social media sites serve the interests of companies by increasing
employee’s productivity and unleashing their potential in the workplace?
These questions will ultimately help to answer the main objective of the project: reveal
the underlying rationale for banks and other companies to either allow or disallow the
use of social media sites in the workplace.
JUSTIFICATION OF THE PROJECT
Studying the use of social media in banking sector and its impact on the productivity of
employees is vital for several reasons.
First, it will be beneficial for banks as well as other companies to understand the relationships elicited by this research. Recognizing the associations between use of social media in the workplace and its effect on productivity of employee can help disclose the underlying rationale for companies to either allow or disallow the use of social media sites in the workplace. Moreover, Companies are always looking for the various ways to enhance the job performance and productivity of the employees. If the use of social media during work hours turns out to be one of these means, companies will be able to add the use of social media sites in the workplace to increase productivity. Second, this study contributes to social media, work performance and employee productivity literature. This proposal will also help broaden the understanding of the effects (either positive or negative) of social media on productivity of the employees.
EXPECTED RESEARCH OUTCOME
This research proposal is expects to have below mentioned outcomes by the end of the
It provides an understanding of the motivational factors that insists bank
employees to use the social media sites during work hours.
It will also identifies average time bank employees spend on using social media and lets banks and other companies to utilize this information to include it in their formal policies so as to motivate their employees.
It will also provide an analytical framework for Identification and analysis of the possible impacts of use of social media sites on productivity of employees which will ultimately help banks to develop and analyse the strategies in order to
positively enhance the employee’s productivity.
The result of the research proposal will be useful to Individual employees, Banks, Financial Institutions, other companies and researchers.
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