Using a Business related company of your choice (S

Using a Business related company of your choice (Starbucks) discuss the different channels of distribution used by Revenue Managers and how they have influence on Rate Allocation and Pricing Strategies.

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Question 2

 

DISTRIBUTION CHANNELS & RATE STRATEGIES

Using a Business related company of your choice (Starbucks) discuss the different channels of distribution used by Revenue Managers and how they have influence on Rate Allocation and Pricing Strategies.

 

 

 

 

Detailed explanation of the question

 

 

Discuss the various forms of distribution channels.

 

  • ·         Electronic and non- electronic

 

  • ·         Direct and indirect distribution

 

 

Segmentation

 

  • ·         Different ways to segment a market demographic, geographic, behavioural and psychographic

 

  • ·         What form is being used by the organisation?

 

Pricing strategies being used by Starbucks

 

Inventory management –relate overbooking/overselling here

 

Link the different element to each other and discuss how they influence each other particularly to distribution

 

Overall discuss how these impact revenue and yield management

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