The Barchester Hotel Case Study

The Barchester Hotel Case Study

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Brief from John Curtis.
Using the data which has been generated so far, as a consultancy team, prepare a SWOT analysis for the Barchester Hotel.
- Identify appropriate marketing strategies for the hotel and make recommendations for their use in increasing business
- Evaluate staff performance and make recommendations as to how this might be improved.
- Identify short, (1 month) medium, (6 months) and long term (12 months) targets for the business.
- Quantify your recommendations in terms of cash required and potential outcomes

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