Question 1. Prepare a detailed micro and macro sit

Question 1. Prepare a detailed micro and macro situational analysis of your chosen international market. 20 marks

The primary theme of the paper is Question 1. Prepare a detailed micro and macro situational analysis of your chosen international market. 20 marks in which you are required to emphasize its aspects in detail. The cost of the paper starts from $99 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

 

International marketing; Innovation and E-Commerce

MOD005485

Part A.

 Question 1. Prepare a detailed micro and macro situational analysis of your chosen international market.  20 marks

 

Question 2. With your findings from question 1 in mind, appraise the extent to which the four P’s of the traditional marketing mix used within the domestic market should be standardised or adapted to meet the requirements of the this new market place. 60 marks

 

Part B.

Critically evaluate the usefulness to understanding consumer decision making processes of the theory of cognitive dissonance (Festinger).  Use examples to illustrate how marketers might reduce this phenomenon in customers.  20 marks

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