Outline the challenges that managers will face in

Outline the challenges that managers will face in attempting to introduce cultural change in a professional environment such as a university

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Brief

 

Write an essay of approximately 2,500 words (+/-10%) in answer to the following.

 

 

Outline the challenges that managers will face in attempting to introduce cultural change in a professional environment such as a university (50 marks)

 

Drawing on theoretical models of change how would you recommend managers approach the need for cultural change within such an environment. (50 marks)  

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