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Task: Based on desk research and possible interviews with knowledgeable people, develop an Opportunity Assessment Framework that can be used to validate a venture idea/concept suitable for a specific end user. This may be developed specifically for a technology or industry sector, a venture capitalist, an angel investor, a social venture funder or a tool developed for your own purposes. In any case, this assignment requires you to research and identify at least three alternate methodologies suitable for your purpose of assessing new venture ideas and concepts. An example of one such methodology is the Timmons Quickscreen. From your analysis of the alternate methodologies, draw together, justify and demonstrate how and why the various assessment framework methodologies differ and identify the aspects that are most useful for your purpose. Conclude your assignment by recommending and proposing a methodology for assessing ideas and new venture opportunities fit for your designated purpose. Length and Presentation: The body of the report should not exceed 3,000 words; however, appendices may be used for supporting documents or demonstration of analysis to the extent that is appropriate. Criteria by which your assignment will be marked: The standards by which the assignment will be assessed include: Ability to find, access and interpret available literature Ability to recognise important aspects of concept validation Ability to present principles in an originality, succinct and useable format Professional presentation (including correct citations and references, spelling, grammar etc) Completeness and coverage of the Opportunity Assessment FrameworkOpportunity Assessment Report Suggested Outline Executive Summary The Opportunity Environmental Analysis Innovation and Life Cycle Analysis Identification of Customer, Value Proposition and compelling need to buy Market Analysis Competitor Analysis Internal Analysis Management Team Risks Analysis Financial Analysis (Start-up costs, Cash projections and Breakeven) Outline Potential Entry Strategies Exit Strategy (as appropriate) The better reports may: Show greater initiative Use external data Have undertaken research Have identified assumptions Have used and acknowledged external advisers Present defensible strategies and arguments Have a clear and concise executive summary Have a logical flow and sequence? Have sufficient detail for the reader to have a good idea of the opportunity and/or the risks Present a report that is easy to read, pleasing in style and appearance and make good use of appendices
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