MRK 108 Marketing Strategy Part 2: Pricing Strategy

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MRK 108 Marketing Strategy Part 2: Pricing Strategy

INSTRUCTIONS:

about the introduction of the marketing plan is all on the uploaded files. Part 1 is completed, all you need to do is to finish the part 2. Also i ll send you the part one.

Briefly describe the product you are going to introduce or re-develop.

Consider your customers, the stage of the product lifecycle, differentiation strategies.

Product positioning statement and chart.

CONTENT:

MRK 108 - Marketing Strategy Part 2

B2C or B2B

The Marketing Mix

Product:

Briefly describe the product you are going to introduce or re-develop.

Consider your customers, the stage of the product lifecycle, differentiation strategies.

Product positioning statement and chart.

The product to be introduced is Xiaomi smart phones. Xiaomi enjoys a huge fan base globally. Xiaomi smartphones have special features yet their prices are cheaper than their two biggest competitors that is, Samsung and Apple.

Xiaomi smartphone is simply a good quality phone with more special features than standard android phones yet sold at a lower price. A high quality robu

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MRK 108 Marketing Strategy Part 2: Pricing Strateg