Home Solutions Marketing Plan for an airline organisation to enter a new route.
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Marketing Plan for an airline organisation to enter a new route.
As the final assignment for this module, you are required to write a Marketing Plan for an existing airline organisation to enter a NEW ROUTE in one Asian Country (g British Airways in Mongolia).
This assignment should be presented in a standard marketing plan format of 3,000 words and submitted for assessment through the usual channels.
Key Criteria (to be covered within the Marketing plan)
? Demonstrating and evidencing understanding of macro? micro? and internal environments
? Explaining use of information and knowledge m order to set and achieve the
Marketing objectives (must be written in SMART format)
? Segmentation, Targeting and Positioning
? Market Entry and Gap Analysis (why will we enter this country)
? Providing a rationale for the implementation of specific marketing activities in relation to the full marketing strategies and mix (7 Ps for example explaining pricing strategy such as penetration pricing, etc
? Marketing and Advertising Bucket
Control and Evaluation
? Implementing a series of appropriate measurements (metrics) at relevant points within the plan
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