Marketing and PR plan for Marriott Hotel

Marketing and PR plan for Marriott Hotel

The primary theme of the paper is Marketing and PR plan for Marriott Hotel in which you are required to emphasize its aspects in detail. The cost of the paper starts from $99 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Marketing and PR plan for Marriott Hotel

INSTRUCTIONS:

PURPOSE OF REPORT: (what we are, what we want to achieve, how we want to achieve our purpose)

BACKGROUND OF ORGANISATION:(PR/Marketing problem, example:low sales, low brand recognition, bad reputation, weak social media presence, outdated website, etc.)(Need to justify importance of what you want to improve)

VALUE PROPOSITION: (Benefits of price level, Core product)

AIM OF COMMUNICATION PLAN: S,M,A,R,T (it should lead to achieving aim, cohesive) 

TARGET AUDIENCE: (1 Geographic factor, 2 or 3 Demographic factors, 1 Behavioural factor, 1 Psychographic factor)

BUYER PERSONA: (Needs, wants, problems, desires, actual state vs desired state, buying journey)

ACTIVITIES/TACTICS: (publicity stunts=viral, facebook page, etc.)

COST BUDGET:( purely cost based on assumptions)

GANTT Chart:(not about logistics, focus on number of activities planned, can use table)

Conclusion



(THE COURSEWORK IS ABOUT CHOOSING AN ESTABLISHMENT AND RESEARCHING ALL THE PROBLEMS AND SOLVING THEM THROUGH A PLAN LISTED ABOVE,WE WOULD LIKE YOU TO CHOOSE ANY HOTEL YOU CAN GATHER THE BEST INFORMATION ON, WE ARE FLEXIBLE ON THE CHOICE OF ESTABLISHMENT)

CONTENT:

Marketing and pr plan for Marriott hotel Name Course Instructor Date Marketing and PR plan for a hotel PURPOSE OF REPORT Marriot International has been in existence for more than 80 years, and with continued expansion the hotel and lodging chain has gained recognition or good quality service deliver, integrity and innovation (Marriott, 2007). Marriott has a wide distribution network allowing the loyal customers to enjoy their services in different countries. In other words, there has been brand awareness through marketing and PR strategies, but there is concern that some customers feel that they are charged exorbitant prices for some services. For instance, there was uproar when the hotel decided that customers would increase their tips placed in special envelopes in order to pay for a fraction of the hotel maids pay (Ratti report, 2014). The Marketing and PR plan aims to improve the hotel’s online presence and brand awareness as this creates a platform where interested customers become loyal to the brand. BACKGROUND OF ORGANISATION: Marriott has relied on the company’s website Marriott. Com, to engage customers, and with the popularity of social media, there is a need to improve the website’s design (Marriott, 2007). Online marketing plays a critical role towards improving the hotel’s visibility, as the company’s website is popular among retail customers. The digital marketing segment is responsible for identifying and choosing the most op...

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