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Designing Formats and Including Visuals Name: Institution: Date: Designing Formats and Including Visuals Commercial as well as private websites and print media bear formats and visuals designed to appeal to the audience to the optimal. For discussion in this paper, I chose the afloral.com website that deals with the sale of flowers. Of interest is the formats and visual displays and how they are used to appeal to the audience, logos and ethos applied and how the skills can be used in future. The layout of the site is virtually appealing to the viewer. Further, it boosts the use of a simple UI (...