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Harley-Davidson- External and Internal Analysis
Part I – Analysis of the External Environment of Harley-Davidson
As part of the Strategic Business Plan, you have been asked to:
Part II – Internal Environment Analysis of Harley-Davidson
Gather the financial information necessary to do a complete ratio analysis and the Balance Score Card (BSC) key metrics information.
If you were going to create a BSC, what would be the key metrics you would measure in each of the four BSC areas:
Perform a ratio analysis using Harley-Davidson five-year financial performance. Interpret the meaning of the ratios and financial performance.
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