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This paper entails writing a report dealing with adoption and existing use of social digital technologies in which you have to play the role of external consultant for ESTATE AGENT. Additionally, discover in detail that why the adoption of social media has taken place within your allocated field along with recommending a comprehensive social media strategy. Also, discuss certain elements such as a broad range of social media technologies and their application, benefits and opportunities of the business drivers, potential obstacles and adoption issues, impact analysis, metrics and their implementation, audience needs, user generated content, etc.
You are to assume the role of an external consultant for ESTATE AGENT. You will need to research thoroughly the adoption of social media within your allocated field in order to determine how it has transformed the way organisations within your sector interact with their stakeholders, that is, their employees, partners, customers/clients, suppliers and other parties.
The result of your research will be a consultancy report that investigates the adoption and use of social media and social networks in your allocated sector and recommends a comprehensive social media strategy.
Your report should include in-depth literature review on the adoption and existing use of social digital technologies in your sector. Your research should include a wide variety of social media technologies and their application, or potential application in your sector. The report should identify the business drivers involved in the adoption/use of social media platforms; explore their benefits and opportunities; outline potential obstacles and adoption issues, both internally and externally; cover impact analysis and explore metrics and their implementation; provide supporting evidence and justification, including audience needs, innovation issues and the role of user generated content.
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