1.1 Aim of the module
The aim of this module is to provide students with an ability to analyse the drivers of competitive strategy and apply strategic principles across a range of organisation types. It has four primary learning outcomes to enable you to:
Analyse the global business environment and critically discuss the impact the environment has on contemporary strategic thinking
Critically evaluate the sources of competitive advantage available to firms within a particular industry
Analyse and critically evaluate the range of strategic options available to firms within a particular industry
Explain and evaluate the risks associated with implementation of strategic change
The teaching team will explore the links between these themes and will introduce and discuss frameworks for analysing the choices, directions and potential responses of strategic management in organisations.
1.2 Moodle E-learning system
Copies of each session’s lecture notes and supporting materials will be placed on the Moodle e-learning environment (http://campusmoodle.rgu.ac.uk). Please check the site regularly as materials and course news will be updated regularly.
Within strategic management, it is important to make use of as wide a selection of texts (books and journals) as you can, rather than sticking to only one. Thinking strategically will require you to draw from all of your previous learning and adopt a more holistic view of the organisation than you have perhaps previously done. Due to the broad nature of the subject area, when we assess performance in the module, one of the criteria we adopt is whether you demonstrate you have read widely within the subject and can apply this reading to the assessment tasks. Bear this in mind when planning your reading strategy for the module.
The list of published texts below represents a small sample of the very wide range of works available in Strategy and related areas. It covers references drawn from within Classical Strategy, Critical Management, the Learning Organization and
Complexity Theory alongside a sprinkling of ‘standard’ student texts. We will make regular recommendations to support your wider reading during the lectures and tutorials. When it comes to your own assignment, it is important that you plan your reading carefully. You simply do not have the time to read absolutely everything related to strategy, therefore it becomes even more important to draw up a reading plan. If you are ever in any doubt as to whether certain reading material you are considering is useful or not, the teaching team are here to help you.
Most of the texts below are available in the University library, some might not be, however (though you can obtain all texts via the inter-library loan system if you are studying on campus). In some cases, editions available from the library might be different from the ones indicated. Do not worry about this! The list is intended to give you a sense of the wide range of literature in the strategic management area. There is plenty of choice and alternative texts, including in the library’s e-