An overview/statement of internationalization stra

An overview/statement of internationalization strategies for strategic business units: eg exporting; franchising; joint ventures and how they contribute to success of the organisation.

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Assignment Question

 

Choose a multi-national of your choice and assess the internationlisation strategy based on the following criteria:

 

  1. An assessment of the value chain position – who are the key players in the industry?; why is the organisation successful?; and what are the key challenges for the organisation going forward?

 

  1. An overview/statement of internationalization strategies for strategic business units: eg exporting; franchising; joint ventures and how they contribute to success of the organisation.

 

  1. Make an assessment of the organisation’s competitive position; resourcing; and dynamic capabilities for a global environment.
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