Provide a brief introduction that may include, but not limited to:
· Key aspects to be covered in assignment, including the relevant theories and frameworks that will be applied to support your analysis and evaluation in both part (a) and part (b).
· An overview of Cirque du Soleil highlighting, for example, their background and key successes, (15 marks)
The main task in first part (a) is to evaluate the key drivers of innovation and entrepreneurial opportunities contributing to the ongoing success of Cirque du Soleil.
Answer to this first part (a) should demonstrate that:
Ø Key drivers of innovation and entrepreneurial opportunities for Cirque du Soleil have been identified critically analysed.(15 marks)
· Appropriate strategy frameworks have been carefully selected and applied in the analysis (15 marks)
· Appropriate innovation frameworks have also been identified and applied in the analysis(15 marks)