a) Explain the `evoked set`. Why is it difficult t

a) Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal

The primary theme of the paper is a) Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal in which you are required to emphasize its aspects in detail. The cost of the paper starts from $129 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

Consumer Behaviour

a)    Explain the `evoked set`. Why is it difficult to place a product in a consumer`s evoked set after it has already been rejected? What strategies might a marketer use in an attempt to accomplish this goal.

b)    Identify three patterns of reinforcement (positive, negative & punishment) and provide examples of how each is used in a marketing context. Illustrate your answer with a range of examples.

Underpin your essay with a range of academic sources (at least 10 which should include academic journals)

Marking Scheme:

 

 

Marking Criteria

 

Max. Grade

 

Your Grade

Structure & Presentation

10%

 

Referencing

10%

 

Evidence of wide source of research material

10%

 

Evidence of theoretical underpinning

30%

 

Application of theoretical concepts

30%

 

Conclusions

10%

 

 

Total

 

100%

 

 

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