2/ How does the IAG subsidiary British Airways pos

2/ How does the IAG subsidiary British Airways position itself vis a vis the competition in terms of factors such as cost, price and differentiation?

The primary theme of the paper is 2/ How does the IAG subsidiary British Airways position itself vis a vis the competition in terms of factors such as cost, price and differentiation? in which you are required to emphasize its aspects in detail. The cost of the paper starts from $129 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

In this paper, you have to write a report carrying the topic of corporate parenting, stakeholder management, and leadership along with the explanation of the following aspects:

• Evaluation of the level of diversification of International Airlines Group (IAG)
• Explain the rationale of their portfolio in the contemporary macro and microenvironment.
• Discuss how the IAG subsidiary British Airways position itself within the competition on the basis of different factors such as cost, price, and differentiation.
• Explain how the stakeholder analysis could be advantageous in dealing with some of the hardships facing British Airways and IAG.

Instructions 

This part of the assessment will reflect your individual contribution to the module. It will count for 60% of the module. You should provide an Integrated and systematically structured report with good linkages between sections and effective application of relevant concepts connected to strategy, positioning, corporate parenting stakeholder management, and leadership.  You should provide a sound and convincing strategic analysis grounded on relevant credible data sources appropriately referenced.

Your paper should address the following key issues:

1/ Using appropriate frameworks a) assess the level of diversification of International Airlines Group (IAG) and b) discuss the logic of their portfolio in the current macro and microenvironment.

2/ How does the IAG subsidiary British Airways position itself vis a vis the competition in terms of factors such as cost, price and differentiation? 

3/ How can stakeholder analysis be useful in dealing with some of the problems facing British Airways and IAG?