1.1 Describe the diverse activities carried out in

1.1 Describe the diverse activities carried out in marketing departments in businesses

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ATHE Level 3 Diploma in Business

Marketing Principles and Techniques

Unit aims

To develop knowledge and understanding of marketing principles and techniques.

Learning Outcomes

1. Understand the principles of marketing

1.1 Describe the diverse activities carried out in marketing departments in businesses

1.2 Explain market segmentation as a tool to identify customers

1.3 Explain the marketing mix

2. Understand market research and market analysis methods

2.1 Explain the aims of research and market analysis

2.2 Describe market research methods

2.3 Outline market analysis tools and techniques

3. Be able to apply market analysis techniques

3.1 Use market analysis techniques to research the target market for a selected product or service

3.2 Interpret findings of market research and market analysis

3.3 Present findings to the marketing team

4. Understand how e – marketing is used

4.1 Describe the methods used to e-market products and services

4.2 Explain how companies manage their online image

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