1. Using an appropriate analytical framework, anal

1. Using an appropriate analytical framework, analyse and apply the critical macroenvironmental factors that can influence Mackie’s Crisps international business activities and their likely implications on the company’s operations. (

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Managing International Business

Assignments Tasks

You are employed as an International Management Consultant by Mackie`s Crisps and have been asked by the Chief Executive Officer to prepare a report that addresses the following tasks:

1. Using an appropriate analytical framework, analyse and apply the critical macroenvironmental factors that can influence Mackie’s Crisps international business activities and their likely implications on the company’s operations. (30 Marks)

2. In entering and managing an emerging market of your choice, discuss the four IHRM approaches Mackie’s Crisp can adopt and recommend (with justification) the most appropriate approach to adopt within your chosen market. (30 Marks)

3. Discuss how Mackie’s Crisps might adjust its management style and approach to the typologies of national culture within your chosen country. (30 Marks) Presentation/ Grammar and spelling (10 Marks)

Assessments Criteria

You are expected to read extensively for this assignment. Your answers must be supported with relevant theories, academic concepts and practical examples. There is no correct number of academic references to be utilised as you are expected to draw on as many references as required to provide a high quality answer. However, a minimum of 12 academic sources are expected, and a majority of these should be current, internationally peer reviewed journal articles or accredited textbook references. Sources such as Wikipedia and the like are not accepted. You must be mindful of how marks are allocated based on your ability to identify, analyze and apply the key concepts.

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