1. Using an appropriate analytical framework, anal

1. Using an appropriate analytical framework, analyse and apply the critical macroenvironmental factors that can influence Mackie’s Crisps international business activities and their likely implications on the company’s operations. (30 Marks)

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Managing International Business

Assignments Tasks

You are employed as an International Management Consultant by Mackie`s Crisps and have been asked by the Chief Executive Officer to prepare a report that addresses the following tasks:

1. Using an appropriate analytical framework, analyse and apply the critical macroenvironmental factors that can influence Mackie’s Crisps international business activities and their likely implications on the company’s operations. (30 Marks)

2. In entering and managing an emerging market of your choice, discuss the four IHRM approaches Mackie’s Crisp can adopt and recommend (with justification) the most appropriate approach to adopt within your chosen market. (30 Marks)

3. Discuss how Mackie’s Crisps might adjust its management style and approach to the typologies of national culture within your chosen country. (30 Marks) Presentation/ Grammar and spelling (10 Marks)

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