1. Provide a brief overview of the chosen organisa

1. Provide a brief overview of the chosen organisation and critically discuss which country you would recommend them to enter or trade with based on the analysis of the organisation and the target country

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Assignment Question:

A local organisation is looking into expanding its business internationally.  You have been hired as a consultant to help them develop an International business strategy.  Your strategy must cover the following:-

1. Provide a brief overview of the chosen organisation and critically discuss which country you would recommend them to enter or trade with based on the analysis of the organisation and the target country. (20 marks)

2. Culture is considered to influence the way international business is conducted.  Discuss this by using appropriate theoretical models to explain this statement and use examples to justify your answers in relation to point one above. (20 marks)

3. Develop and propose an international business strategy for the organisation to enter the market that has been chosen.  The strategy should cover the different aspects of marketing, operations, human resources, product/service strategy, etc. (40  marks)

4. Based on your analysis and the strategy developed, critically evaluate a relevant implementation approach of the international business strategy for the organisation.  Provide a timeline for the next three years as to how this will be implemented. (20 marks)

General Guidelines:

  1. Your answers to the questions should be appropriately analysed and must be grounded in appropriate academic literature and must provide clear evidence of independent critical evaluation.
  2. Students exceeding the word limit will be penalised.
  3. Poor presentation of your written content including spelling mistakes, grammatical errors, poor sentence structure, paragraphing and etc will be penalised
  4. All assignments must be word processed – handwritten assignments will attract an automatic FAIL grade.
  5. Assignments will be graded on the basis of research done, analysis of the facts collated, stand taken and the justification of the stand.
  6. All research must be referenced based on Harvard referencing. Improper or lack of either of these constitutes plagiarism and students will be awarded a Zero.
  7. Students found copying from other students will also be charged with collusion and awarded a Zero.

Assessment Requirements:

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The submission of your work assessment should be organised and clearly structured in a report format.

 

 

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Maximum word length allowed is 4000 words, excluding words in charts & tables and in the appendixes section of your assignment.

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