1. Identify the principal managerial issues and po

1. Identify the principal managerial issues and policies necessary for success in international marketing

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1. Identify the principal managerial issues and policies necessary for success in International Marketing

2. Examine and evaluate methods of identifying and qualifying market potential in different parts of the world.

3. Illustrate the nature of overseas distribution systems (including agents and joint-ventures and demonstrate the marketing implications of differences in culture in consumer behaviour.

 

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