Home Solutions 1. Explore the reasons behind your chosen target markets for your marketing calendar campaign.
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You are required to demonstrate your knowledge of the marketing planning process and its practical applications. You will do this by answering 2 short answer essay questions relating to your organisation( Keats House,London).Tha questions are:1. Explore the reasons behind your chosen target markets for your marketing calendar campaign. 2. Assess 3 key macro issues that affected your decision making for your marketing calendar campaign. Each question requires 500-500 words, 1000 words all together.I have attached my marketing planning calendar for Keats House,London and the assignment brief as well.Module Learning outcomes:i. Assess the nature of the tourism marketing environment ii. Recognise and apply the principles of the marketing planning process.