Home Solutions 1. Analyze the role, importance and limitations of strategic decision-making in today’s business.
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Postgraduate Program Subject Outline
Subject Code: TBS 921 Subject Name: Strategic Decision Making
This subject is theory and case based and will provide a study of the development of strategic decision-making and its application to corporate strategy. The subject consists of three main sections; strategic analysis, strategic choice, and strategy implementation. However, it is more realistic to consider these from an integrated point of view and students will be strongly encouraged to develop holistic ideas of strategic decision-making, with emphasis on solutions to actual business challenges. Students should also realize that much of the strategic thinking that will be covered in this subject is also relevant to not for profit organizations. The theme throughout the subject will be to assess strategic capability and determine appropriate strategic actions, by developing a sound understanding of the mechanisms behind industry opportunities and threats. That is not to say that a purely mechanistic view is appropriate. Creativity, divergent lateral thinking and some understanding of risk management are essential requirements. The ability to find company information and develop a sophisticated understanding of case information are also skills that will be developed to encourage an educated approach to strategic decision making.
On successful completion of this subject, the student should be able to:
Related Text Chapter(s)
Introduction to the course
Commentary: The Strategy Lenses
Allocation for group case presentations
PESTEL Analysis, 5 forces analysis, strategic groups and mapping
Preparation for Case Study presentations/debates
Key Debate 1
Strategic Capabilities: Resources, Capability & Competencies;
Key Debate 2
Preparations for Group Case Study Presentations
Culture and Strategy
Chapters 4 & 5
Group Case Presentations
The LEGO group (p 544)
Vodafone (p 559)
Types of Strategies
Business Level Strategy
H&M in fast fashion (p 575)
Ryan Air (p 612)
Corporate Strategy & Diversification
Pierre Fabre (P.600)
Marks & Spencer (p 624)
Acquisition of Cadbury by Kraft Foods (686)
Innovation and Entrepreneurship
Case Study / Exercise
Merger and Acquisition
Case Study / Exercise
Strategy Methods and Evaluation
Strategy Development Processes;
Term Project Report
Organizing for Success
Leadership and Strategic Change
Sum up and review
Chapters 14 & 15
Measures (Elements of Assessment)
Case Analysis, Final Exam
Case Analysis, Report, Final Exam
Report, Final Exam
Case Analysis, Report, Final Exam
In this assignment, you will assume the role of a management consultant, who has the role of conducting a strategic analysis of a company located in UAE and providing the company with recommendations for improved long-term performance.
You are required to conduct a strategic analysis of the business or organization. This should include application of various strategic frameworks and use relevant data/ information to analyze and draw relevant conclusions.
Your assignment should include an analysis of the major strategic problems or issues faced by the company, and conclude with recommendations to assist the company in dealing with its major strategic issues.
Recommended issues to discuss in the major assignment.
These are recommended issues only. You may combine some of these issues, leave some out if they are not relevant, or add other issues if appropriate.
Suggest recommendation for new strategic direction and how it should be implemented.
Assessment of the report will be based on the student’s ability to employ the frameworks and models presented in the course in their analysis and discussion. Students will also be evaluated based on the quality and extent of their research and use of information. It is also important that the report is well structured, properly referenced as per Harvard referencing system and clearly written.
Structure and presentation of report, proper referencing - 10%
Assessment Task: 2
Case Analysis and Presentation
Presentation and Report
Learning Outcome Measured:
1, 2, 3, 5
50 (25 for presentation and 25 for report)
Date, Time and Location:
As per schedule
Each group (4 students only) would be assigned a case study. The group is expected to identify the strategic issues being faced in the case, employ the frameworks and models presented in the course to analyze the case and draw conclusions for future direction. The group should submit the presentation slides and the report. Each group to make a presentation in the class (30 mins) then defend debate questions from rest of the class. The presentation should include appropriate references / readings, and highlight contribution of each member. The total number of slides used could be between 8 and 10 slides.
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