1. Analyse and evaluate market information in orde

Module title &

module code:

Entrepreneurial Project

35562  and 35832

Level

5

Title of assignment

Business Plan for a Small Enterprise

Programmes undertaking the assignment

BSc (Hons) Business and Financial Management with Professional Experience Year

BSc (Hons) Business and Financial Management

BSc (Hons) Business and Economics with Professional Experience Year

BSc (Hons) Business and Economics

BSc (Hons) Business and Management with Professional Experience Year

BSc (Hons) Business and Management

BSc (Hons) Human Resource Management with Professional Experience Year

BSc (Hons) Human Resource Management

BSc (Hons) International Business with Professional Experience Year

BSc (Hons) International Business

BSc (Hons) Marketing with Professional Experience Year

BSc (Hons) Marketing

BSc (Hons) Business Information Technology with Professional Experience Year

BSc (Hons) Business Information Technology

Hand-in date

Weighting within the module

50%

Word limit/presentation criteria

1500 words (plus or minus 100 words) excluding references and appendices. Text to be word processed 

Learning outcomes to be assessed (from module specification.)

Knowledge and Understanding

1. Analyse and evaluate market information in order to develop a coherent business plan
2. Explain and analyse inter-relationships between both operational decisions and their impacts in areas such as marketing, production, product development and staffing

Transferable/Key Skills and other attributes

7.  Work on and produce effective business plans and other business reports

9. Plan and manage time effectively, while formulating, implementing, reviewing and appraising plans and decisions in an uncertain and dynamic environment.

Details of the task

Entrepreneurial project

Assignment

You are to choose a small business enterprise (eg. A coffee shop, a gardening business, a home handy-man  on your local estate, selling products on e-bay or Amazon, a taxi firm)

Prepare a business plan covering the following areas:

• Clearly define the product and/or service offered
• Define your business goals
• How do you plan to grow the business?
• Discuss the strengths and weaknesses within this business

40 marks

      Detail the following areas in your business plan:

• The trading environment
• Customers
• Marketing
• Human Resources/staff
• Operations
• Finance and Legal

60 marks

Your assignment is to be word processed and about 1500 words (excluding figures and any appendices). Reference any books, articles, papers or websites used as sources of information. These are excluded for word count.

Please add CRN 35562, your name and student identity number to your report

University lateness and plagiarism rules apply.

Assessment criteria

See standard grade descriptors for level 5

Feedback given by lecturer.