SMUnit VII Case Study: Compare and contrast the co

SMUnit VII Case Study: Compare and contrast the code of ethics of both Starbuck`s and McDonald`s

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SMUnit VII Case Study: Compare and contrast the code of ethics of both Starbuck`s and McDonald`s

INSTRUCTIONS:

Unit VII Case Study Complete the Assurance of Learning Exercise 10A on page 326 of the textbook. You will be asked to analyze and to compare and contrast the code of ethics of both Starbuck’s and McDonald’s. Summarize your analysis Course Textbook David, F.R. (2011). Strategic management: Concepts and cases (13th ed.). Upper Saddle River, NJ: Prentice Hall.

 

Assurance of Learning Exercise 1B

The Ethics of Spying on Competitors Purpose

This exercise gives you an opportunity to discuss in class ethical and legal issues related t: ods being used by many companies to spy on competing firms. Gathering and using info— about competitors is an area of strategic management that Japanese firms do more prof: than American firms.

Instructions

On a separate sheet of paper, number from 1 to 18. For the 18 spying activities listed as f: indicate whether or not you believe the activity is ethical or unethical and legal or illega! either an E for ethical or U for unethical, and either an L for legal or an / for illegal for eac r ity. Compare your answers to those of your classmates and discuss any differences.

1.    Buying competitors`garbage

2.    Dissecting competitors` products

3.    Taking competitors` plant tours anonymously

4.    Counting tractor-trailer trucks leaving competitors` loading bays

5.    Studying aerial photographs of competitors` facilities

6.    Analyzing competitors` labor contracts

7.    Analyzing competitors` help-wanted ads

8.    Quizzing customers and buyers about the sales of competitors` products

CONTENT:
EthicsName:Institution:Among the core pillars of business sustainability, one aspect stands out, and it is the fact that there must be a solid code of conduct that is followed strictly. Starbucks and McDonalds are some of the leading fast food outfits and their sustainability depends on the code of conduct that they practice, whether towards the partners, employees or the customers.One of the key codes of conduct at Starbucks is that they allow their employees to voice their concerns. This has been ensured through the formulation of a program that allows the employees to speak up to the management, without the fear of reprimand. The other is the fact that Starbucks promotes equal opportunities during its hiring process. As such, it does not engage in f...
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