Home Solutions Self-diagnose and troubleshoot campaign problems
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The AdWords Fundamentals course covers AdWords 101 on Day 1, and AdWords 201 on Day 2. Participants will take the Google AdWords Fundamentals Certification Exam at the end of Day 2
AdWords 101 lays the groundwork for a successful search engine marketing (SEM) campaign. It equips participants (even those who are just getting started) with a better understanding onhow the AdWords system works, how campaigns should be structured, and how keyword lists and ads are developed. It also explains analytics, conversion tracking, advertising options and billing cycle.AdWords 202 expands on the 101 class by explaining how to optimise the campaigns for maximum performance. It also introduces the Google Display Network (GDN) to expand your campaign beyond search. Participants will also learn how to use My Client Center (MCC) to manage multiple AdWords account.At the end of this course, participants will undertake a 2-hour AdWords Fundamentals certification exam.
Agencies, marketers, senior managers and business owners, or executives with responsibilities in the areas of marketing, advertising and sales will benefit from this comprehensive course.
Day 1: AdWords 101Introduction to online advertising & Google AdWords
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