Outline the present Macro-economic environment tha

Outline the present Macro-economic environment that Mackie’s Crisp currently operate e.g. Europe, Asia and North-America.

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IBM QUESTION DRAFT:

Question 1

Outline the present Macro-economic environment that Mackie’s Crisp currently operate e.g. Europe, Asia and North-America. [You can use PESTLE ANALYSIS, or SWOT analysis, or Porters’ Five.]  [You can focus on just one COUNTRY however you gain more marks when you look at all three.]

Having done your PESTLE analysis, what are the implication of the analysis on the Company’s operations, e.g. China president being elected again, what is the impact on Mackie Crisp, Trump being President what impact does this have on the company or the current news on vote of no confidence, the Brexit, how is this going to affect Mackie. The rate of inflation in Britain, what impact does this have on the company. The value of sterling dropping from 1.5% to 1.3% what will be the effect of Mackie, what is the rate of inflation, what will be the effect of this company. What will give Mackie’s a competitive advantage over other companies.

Use the analysis to look at different market entry strategies that could be applicable to Mackie’s Crisp. What are the various way to enter the global market? The implications of the analysis of the company operation are how do we enter?  e.g. joint ventures, licensing, discuss strategic. Access different market entry strategies that could be applicable to Mackie’s Crisp. What are the various way to enter the global market?

Question 2:

The four IHRM approaches are:

ETHNOCENTRIC

GEOCENTRIC

POLYCENTRIC

REGIOCENTRIC

Having discussed your understanding of each of the above approaches, recommend the most appropriate choice for each of the countries and give your reasons for your recommendations.

In addition, discuss briefly international human resources management and the challenges that multinational enterprises(MNE) face in recruiting qualified personnel for overseas assignments. (e.g. BP, Tesco, Marks/Spencer are MNEs)

 Questions 3

Briefly discuss what is culture?

How does culture influence international business operations?

Use the four dimensions of culture to analyse your chosen country. (How does culture affect your chosen country.)