Marketing Plan for an airline organisation to enter a new route.

The primary theme of the paper is Marketing Plan for an airline organisation to enter a new route. in which you are required to emphasize its aspects in detail. The cost of the paper starts from $79 and it has been purchased and rated 4.9 points on the scale of 5 points by the students. To gain deeper insights into the paper and achieve fresh information, kindly contact our support.

As the final assignment for this module, you are required to write a Marketing Plan for an existing airline organisation to enter a NEW ROUTE in one Asian Country (g British Airways in Mongolia).

This assignment should be presented in a standard marketing plan format of 3,000 words and submitted for assessment through the usual channels.

Key Criteria (to be covered within the Marketing plan)

Situation Analysis

? Demonstrating and evidencing understanding of macro? micro? and internal environments

Marketing Objectives

? Explaining use of information and knowledge m order to set and achieve the

Marketing objectives (must be written in SMART format)

Marketing Strategies

? Segmentation, Targeting and Positioning

? Market Entry and Gap Analysis (why will we enter this country)

Marketing Programmes

? Providing a rationale for the implementation of specific marketing activities in relation to the full marketing strategies and mix (7 Ps for example explaining pricing strategy such as penetration pricing, etc

? Marketing and Advertising Bucket

Control and Evaluation

? Implementing a series of appropriate measurements (metrics) at relevant points within the plan

Marketing Plan for an airline organisation to ente