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Home Solutions Marketing Plan for an airline organisation to enter a new route.
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Marketing Plan for an airline organisation to enter a new route. As the final assignment for this module, you are required to write a Marketing Plan for an existing airline organisation to enter a NEW ROUTE in one Asian Country (e.g British Airways in Mongolia). This assignment should be presented in a standard marketing plan format of 3,000 words and submitted for assessment through the usual channels. Key Criteria (to be covered within the Marketing plan) Situation Analysis Demonstrating and evidencing understanding of macro?, micro? and internal environments Marketing Objectives Explaining use of information and knowledge in order to set and achieve the Marketing objectives (must be written in SMART format) Marketing Strategies Segmentation, Targeting and PositioningMarket Entry and Gap Analysis (why will we enter this country) Marketing Programmes Providing a rationale for the implementation of specific marketing activities in relation to the full marketing strategies and mix (7 Ps for example explaining Pricing strategy such as penetration pricing, etc) Marketing and Advertising Budget Control and Evaluation Implementing a series of appropriate measurements (metrics) at relevant points within the plan Recommendations and Conclusions Providing a coherent set of statements to synthesise key learning outcomes References Please ensure that you make use of relevant marketing textbooks, up to date journal
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